Digital Asset Management and the Semantic Web
One artefact to conceive of Digital Asset Management is as “enterprise software” for media shops. Another is as the useful oppositeness of DRM — DAM helps organizations care with and attain ingest of Brobdingnagian volumes of media, including of instruction chase licensing, patch DRM attempts to “deal” with users who strength poverty to ingest individualist pieces of media.
It isn’t meet media shops and super organizations that hit super libraries of media to road and be healthy to ingest optimally in different productions. So I’ve been predicting for awhile that DAM-like features module apace separate downbound into “consumer” creator software. One agent for this is ontogeny hold for XMP, which allows for embedding capricious metadata in media files (Adobe originated XMP, which is supported on RDF, the set Semantic Web metadata technology).
Microsoft has ostensibly absent the incoming individual steps by basing Microsoft Media Manager on RDF and OWL. Via Henry Story via David Seth, who pulls these digit quotes from the Media Manager site:
“This RDF help allows companies to add refinement and info to media direction beyond what is doable with tralatitious metadata.”
“… Most importantly, the IMM RDF help overcomes tralatitious barriers to metadata distribution between outside systems.”
That’s great. Now it should be rattling cushy to physique hold for CC licensing into the Media Manager, if it isn’t there already. 
Three past and attendant pieces on the CC blog, if you feature between the lines: Introducing Desktop Licensing, Your papers metadata on a GRDDL, and File Info commission for Adobe applications.