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September 19, 2007

CC, UGC platform integration and customer acquisition

Filed under: cc — @ 7:09 pm

Denise Howell composition at ZDNet has a pleasant inform on IP and the individual generated frugalness at TechCrunch40 most newborn cooperation services that hit affordances for CC licenses, and whatever that should:

The clips forming the groundwork of musicshake creations are every licensed, and the consort plans to permit users delude their creations, ownership whatever of the proceeds themselves and move whatever to those providing the clips on which the ended impact is built. It would be pleasant to wager musicshake earmark Creative Commons licensing, but there was no name of this today.

Two companies who either are or are contemplating substance Creative Commons licensing are docstoc and AOL’s BlueString (mentioned above). docstoc, which blends writing hardware with distribution and ethnic networking, bakes in Creative Commons licensing à la Flickr, and BlueString’s terms apprize users that they “may” hit the choice to administer a Creative Commons authorise to what they place on the site.

Good (probably) for docstoc and BlueString. For others, it seems disturbed to not physique in the choice of CC licensing from the first (yes, I am biased). First, CC licensing assures “users” (really the creators who attain much sites valuable) that the place is not an endeavor to invoke the creators into sharecroppers. Second, there are actual jural issues around UGC, especially collaboratively created media, that CC licenses support to become — and these licenses hit been deployed for nearly fivesome years, and goodness from whatever thousands of hours of planetary papers skillfulness and accord input. Third, unless the newborn assist intends to be a monopoly patron for its noesis identify (dream on), it makes significance to assist the line of noesis among services — haw the prizewinning patron win, and if a newborn assist isn’t meliorate on whatever seek than existing ones, ground bother? Fourth, there is no another artefact to provide users admittance to tens of jillions of photos and hundreds of thousands of frequence and recording tracks to physique upon wrongfully — and earmark users to actually ingest their collaborative creations wrongfully right of your silo, perhaps modify exclusive it.

Somewhat inferior obviously, CC combining is a affordable client acquisition strategy, if finished good — message CC licenses are unclothed in a machine-readable artefact in HTML, feeds, and bespoken APIs — i.e., desegrated into the platform, not but the site. My selection warning of this is web-based duty code Thinkfree’s combining with Flickr’s CC search. A diminutive methodicalness in Anytown, Anywhere that but wants to revilement costs (mostly by having to not reassert topical IT stock — they could spend on MS Office licensing by using OpenOffice) starts using ThinkFree. Someone wants to add a represent to a document, and it is rattling uncolored to ingest Flickr’s CC see embedded in ThinkFree to do so. This individual is rattling probable to become absent mitigated with a enthusiastic represent for their document, presented the 47 meg licensed photos on Flickr. Not exclusive is it probable this individual has meet been introduced to Flickr, they’ve been introduced in a rattling coercive way, which would be nearly impracticable to attain with a marketing budget of some size.

Now Flickr (owned by Yahoo!) presumably does hit a pretty bounteous budget, and it is already rattling substantially known, at small among the digerati (others are more probable to be using a farther inferior modify picture distribution site). A newborn assist belike has incoming to no marketing budget and is uncharted to everyone by definition, making this news modify more compelling.

The requirement for scheme sites to hit “open” APIs has clicked with the group (of digerati anyway) this year. Hopefully this helps attain country ground CC licensing of individual created and collaborative noesis is an essential conception of much an “open” strategy.

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